Numerous hidden features exist inside PPC ad platforms that can boost effectiveness and make managing ad campaigns easier. Certain features are “opt-outs” that are useful for optimizing marketing efforts and efficiency. These ad systems are complex and constantly growing, so consumers may be unaware of certain lesser-known opportunities that come with a PPC marketing agency in Kolkata.
Let’s look at five secret features in Google Ads and Microsoft Ads that you can start using immediately. Perhaps there are a few features you are unaware of that can improve your campaign game.
Five Secret PPC Features You Should Be Aware Of
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A Video For Responsive Display Ads
This is a small feature of the responsive display ad format; it should not be confused with PMax assets or video advertising. You can use video content in addition to common assets, which are the elements of an advertisement, such as headlines, descriptions, and photos.
Compared to leveraging Google’s auto-generated video, this could provide users with a more interesting experience, according to the best PPC advertising agency in Kolkata.
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Call Logs and Audio Recordings
You might not be aware that Google ads have report tools that provide information on calls you receive, whether you use call extensions or voice-only ads. Call recording and call reporting are optional; you must select them in your account settings.
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Targeting LinkedIn Profiles
Even though this is one of Microsoft Ads’ most distinctive features, it can be hard to track down this small gem. The only other platform available for LinkedIn account targeting for PPC ads is Microsoft ads. Leverage one of the top PPC campaign management services in Kolkata and savor the freedom to focus on any sector, business, or employment role.
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Look Up for Partners
Ad serving on Google and Microsoft search partners’ websites is an easily overlooked function. These are other websites that display advertisements via Google or Microsoft. For example, Microsoft provides ads mainly to Yahoo search traffic but also to AOL, Duck Duck Go, and other sites.
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Panel of Account Notes
If you were aware that Google Ads had this feature, it would be excellent for recording adjustments, performance observations, budget modifications, and other details for small to medium-sized accounts.
To sum up, discovering and utilizing these hidden features in PPC platforms can revolutionize your marketing efforts. With insights into video ads, call analytics, LinkedIn targeting, partner networks, and account notes, maximize your campaign’s potential with one of the top digital marketing services in Kolkata.
